Search engine updates impact local businesses
Search engines are constantly changing the way they show business listings and websites. Most changes are miniscule, but now and then, there are changes that can make substantial differences.
The new Pigeon update from Google introduced in July 2014 has been the latter, bringing impactful changes. Google has changed important aspects of their search algorithms that would transform more than just basic web searches. In fact, many local businesses and websites have disappeared from Google searches altogether, in favour of third party directories.
As a result, retail businesses failing to respond and adopt can experience a sharp dive in their web-based sales.
Fortunately, there are many things local businesses can do to prevent this from happening. Here are some tactics to help prevent sudden business loss:
- Expanding business directory listings;
- Extending channels which products, services and properties are promoted online and offline;
- Improving follow-up and direct engagement.