Amazon moves into the Smartphone industry and lends a helping hand to Blackberry
On Wednesday June 18, 2014, Amazon’s CEO Jeff Bezos unveiled a new 3-D smartphone. Given the incredible success of the Kindle, the market share of other industry players could be feeling the after-effects.
Building on the wildly popular Kindle and Amazon.com, the company announced its first smartphone, Fire Phone, at a Seattle, WA event. Specifications of the new gadget includes a 4.7 inch screen, 13 megapixel camera, 3D maps, one hand navigation control, Mayday customer support, cloud storage and 2 GB of memory. The Fire Phone also sports what is being called ‘Dynamic Perspective’, for a 3-D experience, and is being heralded as the new eyes and ears of consumers.
On the same day as the Fire Phone launch, a deal between Blackberry and Amazon was announced allowing Blackberry access to Amazon’s app store; which means access to 200 thousand plus Android apps for Blackberry users.
If anything could save Blackberry, this Amazon deal might be it.